Rappi
US$5.25Bsuper-app + payments + lending
Bogotá · founded 2015
RappiPay (with Davivienda) and Rappi Card are operational across Mexico, Colombia, Brazil.
Rappi
Latin America · GDP rank #40
Colombia
CO · COP @ 0.0002380/USD
Bre-B went into full-scale operation in October 2025 and within seven months has cleared more than 600 million transactions across 35 million registered users and 103 million aliases — the fastest stand-up of a Pix-style instant rail outside Brazil. Nequi (Bancolombia spin-out, 26 million registered users) and Daviplata (Davivienda, 19 million) define the consumer-wallet duopoly. The United States is the dominant remittance origin, the Superintendencia Financiera de Colombia regulates non-bank PSPs under Decreto 222/2020, and the SEDPE (Sociedad Especializada en Depósitos y Pagos Electrónicos) charter is the operative fintech-deposit vehicle.
Tab 07
Fintech & disruption
Colombia is Latin America's fourth-largest fintech market after Brazil, Mexico and Argentina by funding volume, but the most operationally aggressive on instant payments after Bre-B's October 2025 launch. The dominant capital and user-base are concentrated in three or four players (Nequi, Daviplata, MOVii, Rappi). The SEDPE charter and Decreto 1297 open-finance regime give the regulatory perimeter clarity that, alongside Bre-B's settlement layer, makes Colombia a structurally interesting market for foreign entrants (Nubank announced Colombia entry in 2024, Mercado Pago has scaled steadily).
Fintech funding · LTM
US$340M▲ +12% vs Apr 2024–Mar 2025
USD · Apr 2025–Mar 2026
Largest unicorn
US$5.25B
Rappi
Unicorns
Habi
US$1Bproptech + embedded finance
Bogotá · founded 2019
Habi
Bold (Mercado Pago acquisition target 2024)
~US$400MSMB acquiring
Bogotá · founded 2019
Below the strict unicorn threshold but a key SMB acquiring scale player; included for ecosystem completeness.
Bold
Funding
Largest disclosed rounds · LTM
Rounds shown are the largest disclosed in the last twelve months. Private markets remain opaque — valuations at follow-on are the most reliable signal of investor conviction.
Round size
- BoldUS$95M
Series C · 2025-10-22
- MOViiUS$35M
Series B Extension · 2025-08-04
Emerging categories
Bre-B-native fintech
emerging607M+transactions · Oct 2025 – Apr 2026
- Nequi
- Daviplata
- MOVii
- Rappi
- Mercado Pago
Bre-B participation requires SFC authorisation as an entidad financiera or SPBVI member; fintech wallets connect via SEDPE charter.
Source · Banco de la República
Foreign neobank entry
scaling- Nubank (Colombia entry approved 2024)
- Mercado Pago
- Stori (Mexico-based)
SFC bank-licensing track or SEDPE conversion; Nubank operating under bank-subsidiary licence approved 2024.
Regulated crypto / stablecoin
regulated- Buda.com
- Bitso Colombia
- Binance Colombia
SFC sandbox for crypto-related services; URF (Unidad de Regulación Financiera) drafted statutory framework in 2024 — pending congressional approval.
- ▌Rappi + RappiPay + RappiCard (with Davivienda)
- ▌Mercado Libre + Mercado Pago + Mercado Crédito Colombia
- ▌Bold + ACH Colombia integration
- ݐxito (Grupo Casino) + Tuya credit card stack
- ▌Falabella + CMR Falabella Colombia